“Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe.” (Abraham Lincoln)

When a first-time author sits down to outline a nonfiction book, the exercise is often a quick one — nothing more than sketching out a high-level table of contents. Unfortunately, that approach is insufficient and results in wasted time and effort. And all too often, it’s why authors suffer from the dreaded writer’s block. In this article, I’m going to walk you through an incredibly effective method you can use to outline a nonfiction book — your nonfiction book!

When…


How to Get Reader Reviews for Your Business Book — and Why It Matters

When you’ve worked hard on your book, you want it to get read and reader reviews are an important signal that people look at when deciding whether or not to buy and read your book. And so, that means that getting reader reviews is a critically important part of marketing your book. Because they persist, putting in effort at launch to generate a large volume of positive reviews will set your book up for long-term success.

Chances are you have an idea of what these reader reviews already look like, if you’ve ever bought (or thought about buying) a book…


When you’ve written a book for your business, you need to find ways to expose it to your ideal readers. The last thing you want, after having spent so long writing, editing, publishing it, is to launch it into a black hole of silence.

That’s why it’s important to use the right strategies to garner media attention for your book and for you as its author. Although doing so isn’t trivial, fortunately, it can be accomplished using the same tactics you would otherwise use to get media for your business.

Think about it this way:

Your customers are constantly bombarded…


When publishing an expertise-based nonfiction book, there are a lot of different elements to consider so it gets the right attention and so that the people you want reading it, read it. You need to plan your book strategically, use appropriate promotion and monetization strategies, and package it so readers will see it and think: “Wow, that’s exactly the book I need!”

One of the most important elements to get right is your book’s title. …


Once you’ve published a book, a big part of your success is — you guessed it — people reading it. While there’s credibility that comes with having written and published, many of the benefits don’t accrue until someone reads your words, puts your advice into practice. But before that can happen, readers need to learn that you book exists…and that’s only the beginning of the journey to them becoming your reader.

That’s why it’s important to understand the Book Consideration Funnel (BCF). What the BCF? It’s a predictable thought process that most readers go through as they decide whether or…


If you’re self-publishing a book to support your business, you’ll eventually have to think about how you’ll fund its publication.

Many entrepreneurs simply treat their book as a business expense. So, before looking at alternative funding sources, talk to your accountant about how you might finance your book within your business’s operating budget, considering expense timing, cash flow, and tax implications.

That said, even if you can finance your book entirely yourself, you may still consider some of the funding strategies I share here. Why? Because, by lowering your out-of-pocket expenses, you can increase your return on investment, and who…


If you’re a first-time author, you’ve likely never worked with a professional editor. If that’s the case, then there are a few things you should know, from choosing the right editor to understanding the editing process. By working effectively with your editor, you can make certain your book will be engaging and interesting — and that it will help you accomplish the goals you’ve set for it. This means success for you and for your business.

1. Choose the right editor

If you’re working with a publisher (whether a traditional publisher or a reputable service publisher), they’ll already have vetted the editors you’ll work with…


WRITING

Putting yourself in your reader’s shoes

Photo: Adobe Stock

So you’ve completed your first-draft business book manuscript — first, let me say, congratulations! You’ve come a long way, and gotten much further than a lot of entrepreneurs who hope to write a book, but never do.

But now, you’ve got a bit more work to do. It’s time to self-edit your book so it’s ready to send to a professional editor or to get early input from readers. And though it may seem daunting, there are actually a lot of great strategies you can use to make that task easier. …


When you’re writing a book as an entrepreneur, you’ll include a lot of different kinds of content. Much of this will come from your own experience and content you already have, such as blog posts, internal documents, and information you send out to customers. You might have an outline or even a first draft that covers all the major topics you want to include. But a compelling, engaging, and credibility-enhancing book needs more than “just the fact, ma’am”.

Each chapter of your book covers a topic that contributes to your overall message. To make your message convincing and your writing…


Writing a book for your business can be a great strategy for any entrepreneur — especially those in fields where success depends on authority and professional credibility. It’s worth putting in the time and effort, even though it may be challenging at times.

But just because it’s challenging at times, that doesn’t mean it has to be challenging all the time. That’s why I’ve put together this list of writing tools. By using them, you can focus on getting your book written — without having to deal with many of the distractions and challenges that often accompany the process.

Some…

Scott A. MacMillan

International Bestselling Author of Entrepreneur to Author | Speaker | President and Executive Publisher at Grammar Factory Publishing

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